Oui Travel Podcast
Explore the world of influencers, brand collaborations, hotel marketing, and the power of social media and AI. On each episode of the Oui Travel Podcast, we'll sit down with industry experts to hear their stories, journeys, and insider strategies for success. Whether you're a travel creator, hospitality pro, or marketer looking to stay ahead, this is your go-to source for inspiration and game-changing insights. Ready to elevate your brand and make an impact? Hit play and let’s dive in!
Oui Travel Podcast
Episode 5: Micro vs. Macro Influencers and its Impact on the Travel Industry
In this episode of Oui Travel Podcast, host Mallory Green discusses the differences between macro and micro influencers and their direct impact on the travel industry. Learn what defines a macro versus a micro influencer, their engagement rates, and how they build trust with their audiences. Mallory also provides insights on why hotels and resorts prefer working with micro influencers, strategies for pitching travel collaborations, and common misconceptions about influencer marketing. Join us to explore how you can leverage influencer partnerships to benefit your travel brand. Did you love this episode? Comment below if you learned anything or had a key takeaway!
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