Episode 23: The Psychology of Viral Content & Why We're Addicted to Social Media

Why does going viral feel so good — and why do we keep chasing it? In this episode of the Oui Travel Podcast, host Mallory Green breaks down the brain science behind viral content, dopamine hits, and the addictive nature of scrolling. From sharing TikToks to doomscrolling at midnight, this episode uncovers the psychology of our social media habits and how creators can reclaim their joy in the process. 

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